Brand identity vs design
When you look at a logo symbol, can you tell what company it’s for without any hints?
Depending on the logo, it can be easy to figure out but that’s our point. Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Many of these terms get thrown around and some believe that one of these terms can encompass all three.
You know what? They’re wrong.
While all three work together, they all have their function and goal when it comes to the success or recognition a business receives.