Buyer persona: why your sponsored ads fail
The reality is that you can’t sell your brand if you don’t know who you’re selling it to. This is why creating a buyer persona is one of the first steps startup marketers need to take. How serious is the need for using a buyer persona? It could make the different between breaking into the market successfully or fading into oblivion.
![](https://jemproductions.be/wp-content/uploads/2022/06/Buyer_persona-1024x213.jpg)