How to build a brand from the ground up
Before charging ahead and shooting off marketing campaigns left, right, and center, remember that you can’t achieve brand awareness overnight. It takes time, energy and plenty of thought. One of the most common misconceptions about brand awareness is thinking you can best use it to gain new customers and convert them. When you do this, inevitably, your audience will become focused on the product and not your brand!
You want to create a positive, lasting impression on your audience that extends beyond your product line.