Internal vs external branding
A business’ brand is not just the stuff that goes into your external marketing, your ads and your direct mail and your radio spots and whatever else you put out there to try to attract new customers. Think about it this way: your brand embodies who you really are as a business. Does that only apply to your customers? Or is there another really important audience that’s totally left out of that equation?
Let’s talk about why your internal brand is important, and then dive into some ways that it’s different from your external brand.