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JEM - Marketing Bureau

Myths and facts on social media marketing

A lot of businesses view social media as a “magic bullet”, and they expect overnight results. However, a lot of them fail to understand that it has to be used strategically and with realistic expectations, needs long haul planning, showing up every day, providing great content and building and engaging with their community.

To provide some perspective on this, here are some of the more common social media marketing myths, and their corresponding facts, to help you maintain more realistic expectations.