Seven seas of brand naming
The brand naming process is one of the most critical parts of your brand building strategy.
Without a memorable name, how could your company attract the attention and adoration of your target audience?
An optimal brand name should not only be appropriate for the current company or product, it should have the capability to grow and fit into an expanded vision for its future. Think about how “Amazon” went from meaning “books online” to stand for leadership in just about every retail and entertainment category there is.
A brand name is a foundational piece of your branding strategy, and often the most difficult one to produce because you are trying to convey so much with just one or two words.