What is a brand guide
A brand style guide takes the heart and soul of your brand, your mission, vision and values and translates it into design. It also tells everyone exactly how to communicate your brand.
A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like. It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you—those are just different names for the same document.
Using a brand book ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design and sales.