Your headline has only one job
Headlines are really the most important part of your article writing. It is the first thing that can grab the attention of your reader or web visitor.
Your headlines, in effect, are your first real point of connection with your prospective customer, so you need to get them right.
Your headline is important to your reader as it is a great indicator of your true ‘behavior’. It should NOT try and sell to your reader, but should draw them towards wanting to continue reading the rest of your article. Don’t try and say too much in your article – make one point and do it well!