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JEM - Marketing Bureau

Stress test your logo

Whether you’re launching a new business or rebranding an existing one, selecting the right logo is one of the most important branding decisions you’ll make. Don’t leave such an important decision up to chance. See what works and what doesn’t by performing logo testing:

1. Monogram Testing
2. Shape Testing
3. Lockup Testing
4. Meaning Testing
5. Touch-point Testing

Scroll down to get the full explanation and please do stress test your logo!