Author: kaat

The psychology of pricing is more relevant than you’d expect. Today we’ll recall what we know about the psychology of pricing, i.e. the forces that make people perceive the product as cheaper, better, or just make them feel that "the price

Whether you’re launching a new business or rebranding an existing one, selecting the right logo is one of the most important branding decisions you’ll make. Don’t leave such an important decision up to chance. See what works and what doesn’t

Wouldn’t it be nice if a business could thrive on the quality of its product alone? Sadly that’s not the world we live in. The average consumer spends their life not to have a distinct visual element with countless brands

Do you want to grow your company? Due to personal ambition, because an opportunity has presented itself, or simply to increase your turnover? Whatever your motivation is, you are faced with a choice.

Businesses want a brand that performs. They want to see a return on their investment, stand out from their competitors and capture their customer’s undivided attention. But a lot can be said for that good old phrase about counting chickens.

A brand is a relationship with your audience, and you’ll want to make sure that every interaction with them communicates your message. Pricing comes in a wide range depending on your needs. With a smaller budget, a consultant might spend a

Is your brand having an identity crisis?Whether it requires a refresh or a rebrand, your brand needs to evolve and change. Standing still isn’t an option, you know this. But how do you know what direction is right for you?

Using a number of in-depth case studies (from brands such as AO.com, Schuh, and Skyscanner) Paul identified how PRWD approach working with businesses at all levels, to help them grow and become more customer-centric.

The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the one to grab their attention among a sea of brands and advertisers. When marketers have

A brand style guide takes the heart and soul of your brand, your mission, vision and values and translates it into design. It also tells everyone exactly how to communicate your brand. A brand style guide is a rulebook that explains