Author: kaat

Whether on a billboard or a business card, on the store shelf or in a social media post, the name of your brand is often the first impression someone gets of your company or product. You need a breakthrough brand

Everybody has an unique way of looking at the world. There is no such thing as pure objectivity. The world is pregnant with opportunities, which reveal themselves to us once we decide how we want to see. Building a worldview

The terms branding and marketing are often confused or used (incorrectly) interchangeably. However, knowing the difference between these two strategic activities can help you better execute specific campaigns with branding goals or with marketing goals. Marketing and branding do overlap, but

We tell stories to our coworkers and peers all the time, to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. That said, don’t make yourself

What if I told you there were things in your profession that you should never do. Things that, if done, would bring relentless scorn from your colleagues and hurt your reputation for years to come. The deadly sins. Each profession

However many social media followers you have right now, you probably think it’s not enough. You probably compare yourself to other business owners in your same niche and industry constantly and think, “gosh, that woman must be doing tons of business

Just like shallow people can only be tolerated for a short time before they lose our interest entirely, shallow content won’t cut it and will only take away from the potential value of your product/service. When you provide shallow content it

To keep your online presence fresh and engaging, it's imperative to develop an easy way to create consistent content on social media. Sooner or later, many small businesses reach that point where they run out of topic ideas. However, here

What will get you somewhere is thinking about the opportunities that are still out there. While we can’t gift you with a billion-dollar idea in the space of this post (trust me, we’d be taking that beauty to market right

When you look at a logo symbol, can you tell what company it’s for without any hints?Depending on the logo, it can be easy to figure out but that’s our point. Branding, Brand, & Brand Identity all play a part