Author: kaat

The brand naming process is one of the most critical parts of your brand building strategy.Without a memorable name, how could your company attract the attention and adoration of your target audience? An optimal brand name should not only be appropriate

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s

Before charging ahead and shooting off marketing campaigns left, right, and center, remember that you can’t achieve brand awareness overnight. It takes time, energy and plenty of thought. One of the most common misconceptions about brand awareness is thinking you

Outsmart your competitors by analyzing them! You can never really be too informed about your market, your customers, and other competitors. The more information you have, the better decisions you can make - so there’s always a benefit to learning how

Engagement Retargeting will allow you to capture the audience of anyone who has liked, commented on, or shared your post, visited your Page, sent your Page a Message, or engaged with your Ads.  You can then show that particular audience an

The name of your business is just that, a name. It’s the moniker your business goes by. It’s what you put on a business card or an email signature. The brand of your business is much more than the name. It’s

Wondering which marketing strategies will bring you more benefits: search engine optimization (SEO) or content marketing? When new businesses first enter the digital marketing scene, some get confused when they try to determine which is better between SEO and content marketing strategies.  Read on

Strategy breeds better design, but brand strategies don’t materialize on their own. They require cooperation between designers and clients. At the start of new engagements, brand strategy workshops align stakeholders and set the tone for the work that follows. Better

Sure, the high-profile celebrity endorsements probably play a role, but for the most part, Nike's dominance comes from far more than just throwing money at athletes, actors, and artists.

When it comes to marketing, if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication, which is why