First to market is not best

The general thought is that if you have a good idea and no one has done it just yet, or not in the way you’ve conceived it, then being first to market means you’ll own the market, have no competition

Brand identity is what defines who you are and how people perceive your brand. It’s what gets people humming your theme song, repeating your tagline, identifying your brand based on color or font, Your brand’s reputation is the image it conveys

When people think about brands, they often think about their visual identity. However, there’s another element that often gets overlooked: voice and tone. It encompasses everything from the words and language you use, to the personality and image your marketing assets aim

90% of customers make snap judgements on brands and products based solely on colour. This is why colour is as important as a name and logo in branding your business. Try to imagine Victoria’s Secret without its iconic pink imagery.