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JEM - Marketing Agency

First to market is not best

The general thought is that if you have a good idea and no one has done it just yet, or not in the way you’ve conceived it, then being first to market means you’ll own the market, have no competition and run a monopoly company in your space.

For any startup founder, the pressure of launching first is real, especially when considering the possibility of your competitor beating you to market, leaving you scrambling to re-evaluate your value proposition, or having to build a war chest to go head to head. I get it. There are absolutely advantages to being first, but it’s not an instant ticket to succes. There are many more variables that go into creating a successful product, and while novelty can be a benefit, it’s far from a major one.

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