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JEM - Marketing Agency

5 criteria for a smart brand name

Whether on a billboard or a business card, on the store shelf or in a social media post, the name of your brand is often the first impression someone gets of your company or product. You need a breakthrough brand name, a name that attracts attention, compels consideration and eventually sticks.

How do you choose a breakthrough brand name? Don’t simply pick a name that you like or just go with your gut. The decision is too important to be made subjectively or left up to chance.

Learn in this post the five criteria you should use to select a name for your brand.