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JEM - Marketing Bureau

Hit em where they don’t

Product differentiation is what makes your product or service stand out to your target audience. It’s how you distinguish what you sell from what your competitors do, and it increases brand loyalty, sales, and growth.

Focusing on your customers is a good start to successful product differentiation. What do they want? What is no one else providing them? What delights them? What frustrates them? What makes them feel good? What would make them feel even better? The answers to these questions can kickstart ideas for differentiation.