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JEM - Marketing Bureau

How to measure design impact

How do you know what design’s impact is on the product you’re building? Even if you could measure design, how do you identify what parts of the product experience are worth measuring in the first place?

These are the types of questions digital designers inevitably end up asking themselves. They’re also the types of questions business leaders look to design for clarity around. How do we know if our design team is doing the best, most impactful work for our customers? How do we measure the effectiveness of a design change on revenue? Where should the design organization be spending most of their focus?

It turns out there are many straightforward methods and strategies for measuring design impact.