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JEM - Marketing Bureau

The difference between branding & marketing

The terms branding and marketing are often confused or used (incorrectly) interchangeably. However, knowing the difference between these two strategic activities can help you better execute specific campaigns with branding goals or with marketing goals.

Marketing and branding do overlap, but business owners should clearly distinguish branding vs marketing to integrate them successfully in an overarching digital strategy.
Marketing and branding are equally important, but forming your brand naturally precedes promoting it. You need to create a brand identity and develop your message before communicating it through marketing. Using this understanding of the difference between marketing and branding and learning how they work together builds a strong foundation for your company’s future marketing activities.