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JEM - Marketing Agency

The importance of one big idea

Everybody has an unique way of looking at the world. There is no such thing as pure objectivity. The world is pregnant with opportunities, which reveal themselves to us once we decide how we want to see. Building a worldview seems constraining at first. Why would you limit yourself to a small set of ideas?

Charlie Munger once said: “Take a simple idea and take it seriously.” Many of the most successful people I’ve studied have found their edge by putting their faith in one big idea. They’ve committed to the idea, and studied it so much that its implications have become second nature. 

Scroll to see an example of the success of one big idea.