What do you want your brand to be
Building a brand from the ground up that stands out is no easy task. What should it look like? How should it make people feel? Will it resonate with my target audience?Can you differentiate from others? These are questions that inevitably come
Ways to use colours to tell stories
90% of customers make snap judgements on brands and products based solely on colour. This is why colour is as important as a name and logo in branding your business. Try to imagine Victoria’s Secret without its iconic pink imagery.
Think of your business as a human being
When companies develop strategies for engaging with consumers, they often think in terms of numbers: website traffic, subscribers, followers, likes, and views. While this makes perfect sense for reporting to the C-suite, it only tells part of the story. In
Think like Gucci
It is intriguing how luxury brands continue to do well, irrespective of the economy’s overall health. Pandemic or not, their presence continues to remain prevalent. Building such a brand isn’t limited to large business houses. Smaller companies, including startups, have often
Think like a client
The phrase, “Put yourself into the mind of your customer.” has been beaten into every salesperson’s brain more times than they can probably count. Not to say that this isn’t how one should be approaching sales, but the concept of
The problem with brand values
A set of brand values is essential to successful brands on the market today. Most prosperous brands have a clear set of values, which have influence over almost everything they do as a brand. Much like how an individual’s personal
The power of simplicity in design
Learn ways to achieve simplicity in your designs and recognize why certain designs are overly complex. Simplicity is evident in many of the widely-used products created by some of the most successful companies. Simplicity is also one of the key
The one tool you need to build brand loyalty
When it comes to branding, consistency is everything. But how do you ensure brand consistency when you have a number of departments, partners, or agencies producing your branded collateral? How can you quickly communicate your brand requirements as you grow your
The mystery of the velvet pouch
When it comes to copywriting, the method of the velvet pouch is possibly the sexiest, most effective, and most profitable way to create curiosity. It certainly seems to be very prevalent on the Internet today, particularly in long-form sales letters
The most risky posts
Did you know that there are “good” and “bad” social media posts, especially when it comes to business pages? Business social media posts are held to a higher standard than personal social media posts and you may think it’s so