Making customer centric brands
Customer-centric (also known as client-centric) is a business strategy that’s based on putting your customer first and at the core of your business in order to provide a positive experience and build long-term relationships. Research by Deloitte and Touche found that customer-centric companies were 60%
Prospect red flags i’m mindful of
It’s easy to get caught up with the results of our offer that we forget to pre-qualify our potential prospects. If you’re skipping this step, you might be missing out on some red flags that could be costing you time
The law of 777
Read the caption, because in 2022 it's another number! How much communication does it take for marketers to influence a potential customer? This is the question that has plagued marketing specialists since the advent of the very first advertisement in
The six rules of persuasion
Cialdini has identified six core principles that affect these decision making short cuts, particularly in relation to purchasing and consumption decisions. The main message that he delivers is that if you understand these six principles, then you can use them
Who are you really
One of the most important factors of success is how well, and how many, people know your brand. It’s not enough to set up a generic website and hope people flock to it by the millions. In fact, no company
Your headline has only one job
Headlines are really the most important part of your article writing. It is the first thing that can grab the attention of your reader or web visitor. Your headlines, in effect, are your first real point of connection with your prospective
Hit em where they don’t
Product differentiation is what makes your product or service stand out to your target audience. It’s how you distinguish what you sell from what your competitors do, and it increases brand loyalty, sales, and growth. Focusing on your customers is a
Close high ticket clients
Why Focus on High-Ticket Sales/Clients? There are two kinds of client profiles: the ones who are low risk – low reward and thus generate low ticket sales, and the ones who are high risk – high reward and so yield
Avoid common logo mistakes
If you think logo design is easy, you’re probably not a designer. Even for seasoned pros, designing a beautiful and practical logo is a tough creative challenge. It’s a tedious process that requires a ton of research, expertise, and forethought.